Sales forecasts (or demand planning) is a strategic element for companies facing stocks or replenishments issues.
A sales forecasting process is a combination of different steps in order to define what will be the demand of a specific product within a short or long horizon. This process must be executed regularly and periodically (usually every month).
Strategic for many companies, a sales forecasting process allows to reduce stocks, improve their availabilities and avoid shortages. Therefore, to increase revenue, reduce costs and improve customer relationships.
In this white paper, Mehdi Kharab details the four essential steps to follow for a complete and efficient demand planning process